Our Story

Since 2012, we’ve been on a mission to bring the best in kids' fashion, toys, and essentials from Europe straight to families in New Zealand. Starting as a cozy boutique in Newmarket, Auckland, we’ve always focused on offering stylish, high-quality clothes, toys, and gear with a personal touch. Every item we sell is directly authorized by the brands, so you can shop confidently, knowing you're getting authentic and trusted products.

What began as a small shop quickly became a favorite spot for parents searching for special items for every occasion—whether it’s clothes for birthdays, toys for rainy days, or lunchboxes for those memorable first days of school. By 2017, we were thrilled to open a second store in East Auckland to meet the growing demand.

Fast forward to 2024, and we've fully embraced the world of online shopping! We made this shift to keep bringing you the same top-quality, brand-approved clothes, toys, and kids’ gear you love, now with even better prices and the convenience of shopping from home.

At Hyphen Kids, we know that life with kids is filled with unforgettable moments, and we're here to help make those moments even more special. From trendy picks for everyday wear to fun and practical essentials for school and play, our curated collections are designed to make shopping as easy and enjoyable as possible.

So dive into our selection, packed with authentic, brand-approved pieces, and let us be a part of your family's journey!